Analysis of Digipack: The Weeknd

- The font type of the artist is bolder and in white meant to
gain the attention of the audience. The artist name is also in different font
to the title of the album. This differentiates between them and creates significant
from the album name.
- A smaller image of the artist gains the attention f the
buyer straight away, and as there isn’t a large amount of content on the CD
cover it forces the buyer to look directly at the picture. The picture is in
black and white, which is a main theme of the CD case, however as there are a
Varity of changing shades of black and white it stands out more.
- Parental advisory
sticker: the purpose id to warn the potential buyer of the CD that there is
strong language or language that could accuse offense. Always seen in the right
bottom hand corner of the front CD cover.
- The Three diamond at the bottom of the image hold no
connection to the artist or his brand, and therefore are only there for
aesthetic, however is also adds to the classy and edgy feel of the CD cover and
who the artist is, without being over complicated.
- Faceless girl has her hands over the artist, who’s facing
away from the camera. This could associate with the theme of women and betrayal
that is evident throughout the album.
- The black background is reflective of the dark style of
music this artist makes, touching on subjects such as women, drugs, crime, sex,
and power.

- List of tracks on each CD linking in the title ‘Trilogy’,
as there are 3 CD’s in the pack, which is uncommon for musical tracks which
normally have 1 or 2.
- The Artist Picture is shown again in a shadow like figure, which could link to the Album theme of duplicity and the darker themes touched upon.
- The record label ' Universal Republic Records' logo is on the back to signify its involvement in the albums creation. The Logo is smaller sowing that its not as important as the other pieces of information on the album back.
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